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Top 5 Reasons Why Your Webinars Are Not Successful

If you Master these 5 points, You will dominate your Webinars.


4
4 points

Webinars are one of the best lead generation channels. However, not all webinars are successful. Unlike blog posts, they require not only quality content, but also substantial promotional efforts and technical support. B2B marketing is replete with webinars of all shapes and sizes, so ???????????? ???????????????? ???????? ???????? ???????? ???????????? ???????????? ???????? ???????????????????????????????? ???????? ???????????????????? ???????? ????????????????????????????  ???????????????????????????? ???????????????????????????????????????????? ???????????? ???????????????? ????????????????????????????????????????.

Those done live can become one of the most engaging ways to interact with your audience and boost your conversion rates. 

Here’s a look at ???????????? ???????????????? ???????????????????????????????? ????????????’???? ???????????????????????????????????????????? ???????????????????????????? out of the gate with instant results, and our ???????????????? ???????????????????? ???????? ???????????? ????????????????!

  1. 1 Reason #1: Not getting enough attendees


    In the majority of cases,

    π’π’π’˜ 𝒂𝒕𝒕𝒆𝒏𝒅𝒂𝒏𝒄𝒆 π’π’–π’Žπ’ƒπ’†π’“π’” 𝒂𝒓𝒆 𝒕𝒉𝒆 𝒓𝒆𝒔𝒖𝒍𝒕 𝒐𝒇 π’‘π’π’π’“π’π’š π’…π’†π’”π’Šπ’ˆπ’π’†π’… π’‘π’“π’π’Žπ’π’•π’Šπ’π’π’‚π’ π’”π’•π’“π’‚π’•π’†π’ˆπ’Šπ’†π’”. Also, many hosts forget that one hundred registered users don’t equal one hundred attendees. Most commonly, only30% show up 

    Want to have more attendees? Then buckle up, here comes the solution:  

    π‘ͺ𝒓𝒆𝒂𝒕𝒆 𝒂 π’”π’π’π’Šπ’… 𝒑𝒍𝒂𝒏 𝒕𝒉𝒂𝒕 π’Šπ’π’—π’π’π’—π’†π’” π’‘π’“π’π’Žπ’ 𝒔𝒉𝒐𝒖𝒕-𝒐𝒖𝒕𝒔 𝒂𝒄𝒓𝒐𝒔𝒔 π’—π’‚π’“π’Šπ’π’–π’” 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔

    If you’ve managed to build a strong brand for your business, the Social Media shout-outs can really help you turn SM fans into leads. This makes sense: an audience that follows you on social media is more likely to take an interest in your other activities. 

    However, some of us might just be getting started with building an engaged social media community around our brands. Reaching out to the audience and encouraging them to participate in the webinars might end up as a fiasco. 

    But don’t you worry just yet! There is a solution that you might want to explore and invest in. Just be warned right away, it is not easy! 

    π‘©π’–π’Šπ’π’…π’Šπ’π’ˆ 𝒂 π’”π’•π’“π’π’π’ˆ 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅 π’Šπ’” π’˜π’‰π’‚π’• π‘°β€™π’Ž π’•π’‚π’π’Œπ’Šπ’π’ˆ 𝒂𝒃𝒐𝒖𝒕. Sounds familiar, right? 

    And it can work like magic. We like to see real people behind the businesses we interact with. 𝑻𝒉𝒆 π’‰π’–π’Žπ’‚π’ 𝒇𝒂𝒄𝒕𝒐𝒓 π’Šπ’ π’šπ’π’–π’“ π’ƒπ’“π’‚π’π’…π’Šπ’π’ˆ 𝒄𝒂𝒏 π’„π’‰π’‚π’π’ˆπ’† 𝒋𝒖𝒔𝒕 𝒂𝒃𝒐𝒖𝒕 π’†π’—π’†π’“π’šπ’•π’‰π’Šπ’π’ˆ.

  2. 2 Reason #2: Using unreliable webinar software


    The biggest share of your webinar success belongs to the reliability of the software you’re using. Nothing turns people away from a stream faster than a host distracted by technical glitches. Making sure that everything works well and that you are prepared for possible technical issues should be your priority.

    If you’ve just started running webinars, there’s a risk that you’ll pick a tool that doesn’t really fit your needs. My tip is to test the waters by running a few webinars without full integration.

    I use Zoom <> Mailchimp <> ClickFunnels <> InstaMojo <> Teachable 

  3. 3 Reason #3. Selecting the wrong time


    Time is a crucial factor. Choosing a start time that is inconvenient for your audience will result in a drastically low attendance rate. The best way to decide when to start is to account for your audience’s time zones and select a time that fits the majority of attendees. 

    As for 𝒕𝒉𝒆 π’Žπ’π’”π’• 𝒑𝒐𝒑𝒖𝒍𝒂𝒓 π’•π’Šπ’Žπ’†, π’•π’‰π’†π’š 𝒑𝒓𝒆𝒇𝒆𝒓 𝒕𝒐 π’˜π’‚π’•π’„π’‰ π’˜π’†π’ƒπ’Šπ’π’‚π’“π’” before noon, around 11 a.m., or during lunchtime, between 1-2 p.m. Webinars scheduled at those times tend to see the most registrants. 

    But don’t rely solely on others’ experience β€” try things for yourself! Before you pick a regular date, I recommend running several webinars on different days of the week, during different hours. See how the number of attendees reacts to the new time and picks the one they like the most.

  4. 4 Reason #4: Not investing enough time in technical preparation


    There are a million things that can go wrong during a webinar, and even experienced organizers can overlook some of the smaller aspects. Issues with sound, video, or connection, poorly-delivered visuals, unprepared guests (or hosts!) β€” these are only a few of the things to watch out for. 

    If you want to be truly prepared and not miss a single detail, make a checklist. 

    𝑼𝒔𝒆 𝒂 π’˜π’†π’ƒπ’Šπ’π’‚π’“ π’„π’‰π’†π’„π’Œπ’π’Šπ’”π’•

    Your webinar checklist should include everything you need to take care of before, during, and after the webinar.

    Here are some of the most crucial parts: 

    • Click the recording button once the webinar starts. This may seem obvious, but it’s actually a very common issue (Always keep the auto record button on).
    • Running a sound/video check before the webinar. Ask a colleague to log into the webinar room to make sure everything works correctly. 
    • Ask the attendees if they can see and hear you well. That’s a very important step, but it tends to be skipped once the host dives into the conversation. 
    • Explain to the attendees how the webinar room works: how they can communicate with you in the chat or by leaving comments; how they can ask questions; whether or not the recording of the webinar will be available and how they can get access to it, etc. 
    • Rehearse switching to presenter mode. If your webinar features more than one host, have a little test run prior to the beginning.
    • Watch the engagement level during your presentation. Run polls, ask questions β€” stay in touch with your audience. 
    • Don’t forget about the Q&A session. When you get to it, read the questions out loud first and then answer them. Otherwise, nobody will understand what you’re referring to.
  5. 5 Reason #5: Turning webinars into sales demos


    Webinars are not sales pitches. They are supposed to do a lot of β€œe’s”: 𝒆𝒅𝒖𝒄𝒂𝒕𝒆, π’†π’π’ˆπ’‚π’ˆπ’†, π’†π’™π’„π’Šπ’•π’†, π’‚π’π’…π’†π’π’•π’†π’“π’•π’‚π’Šπ’. But they should not sell your product or service to cold leads. 

    Making your webinar truly engaging

    What’s the difference between a good webinar and a great one? It’s all about the details. First of all, to make the discussion really interesting, invite industry experts to join your webinar to provide your attendees with valuable insights. 

    Make sure your presentations include valuable information, fresh news, or actionable how-to’s. Don’t focus strictly on your products or services. This will alienate your audience, as nobody wants to sit through an hour-long sales pitch. 



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12 Comments

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  1. @sanjaypotdar I used to miss #4 and was not using tech good enough for a high quality webinar. I will be starting to implement #5, being in the career growth field am feeling that the approach needs a bit of tweaking. Thank you for sharing these insights. MPTY

  2. Very valuable points you shared Sanjay! Very true if we take care of these points, chances of failing of webinar will be reduced definitely !!

  3. Sanjay, first point is really helpful. I really need to work on my promotional activities specially the creatives. One more point I feel very much precious i.e. Inviting Industry expert. That’s an awesome idea. Thanks for sharing this.

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