You have a blog. You want to write content that encourages people to interact with you. You are marching towards building meaningful connections but are wondering where to start. You are the right place. These 7 proven ways drive engagement on your blog posts. Read on to find what these are and how you can implement them head on!
1 Overview Blog posts and Detailed blog posts
Even when you have a niche blog and are pretty sorted on the kind of audience you’d like to attract, there are two ways to approach your target market.
Overview blog posts
People are looking for answers or solutions when they search for something on the internet. Your blog could be the place that provides them with the information they are looking for. In your target market, there would be people who are just starting out, or, are looking for basic information.
Never discount the fact that the basic information is as important as detailed information. Irony is that most of the blogs do not cover the basic information and are intent on selling the products, services, promoting, or, only providing information that is most related to their product.
Blog content has got to be educational as well. Educate and empower your audience. Address their concerns. Once they come to you for the small details, they begin to trust you. Eventually, your blog becomes their go-to place; you build relationships and make sales.
Detailed blog posts
Guides, detailed how-to blog posts are a one-stop place for your readers. When people are looking to learn about something or want to carry out a procedure/process, they want to know how it needs to be done step-by-step. This is where your detailed blog posts come into the picture.
It might be enticing to beat around the bush and increase your word count to make your blog post look really worthy. Trust me, your word count does not matter. All that matters is, you are able to deliver everything pertaining to your blog post title. Include everything that a reader needs to know in your how-to guide. You shouldn’t use complex terms that lead them to search for what it means and then land on another blog post. You don’t want that. Do you?
How many detailed guides should you write on your blog?
Write a detailed guide for anything that will help your target audience to take action, or, get information.
2 Focus on one question or problem
If you are writing a blog post that answers a basic question, or, talking about a particular sub-topic, write only about that topic/question/problem.
Focus on the problem you intend to solve with your blog post.
Refrain from adding on relevant issues/questions/information and elaborating on them within the same blog post. By all means, speak about the relevant question and then internally link those two blog posts. This will help your readers navigate within your blog and get answers to more of their questions. Also, Google appreciates when you interlink your content within your website/blog.
3 Explain how to rather than just direct
Your blog post should explain to your readers how they are to carry out what you say. Your blog post should not just be directional – saying – do this and you will get results.
Become a part of their process. Explain to them about it. Tell them what steps they need to take and how to get where they want to be. Your target audience is reading your blog content for a purpose – either they want to become a better version of themselves, solve a problem they have, or meet a goal. Put yourself in their shoes and answer all the questions they might be having at each step.
At the end of the day, your target market is human beings. You need to build relationships with them and not just treat them as robots giving instructions. Worse off, if you focus on what the search engines want, how they rank and constantly try to meet those instead of writing for the people who will be reading your blog.
By all means, implement search engine optimization. It is the wisest thing to do when you write blog content. But don’t just write for the search engines. Keep in mind the SEO tactics and use them to get your blog the visibility it deserves. After all, you write so that people can read. And people will read only when your content is ranking on the SERP (Search Engine Results Page).
Organize the content you write. Use lists, paragraphs, headings, sub-headings while you write. Club the pieces of information that are required to be together. Avoid repeating information when you write about sub-topics.
Group texts are easy to read. Group information in chunks that is easy-to-digest for internet readers and their span of attention. Not everyone is going to be a novel reader who doesn’t mind reading all the information in huge paragraphs.
Make it as easy as possible for your readers to read all that you have written. Do not drive away people when they land on your blog only because your blog content is not formatted.
Include images in all your blog posts. The images have to be relevant, meaningful, and license free.
The relevant image catches the attention of the skimmers and gets them to read.
A meaningful image is a right way to place an image. Don’t just include an image because you need to have a certain number of images per blog, or, are trying to rank higher using your images.
License-free images keep you out of trouble. Refrain from stealing images that are copyrighted. Give credit where it is due. Click your own images when you can. Use stock free images on the internet that state anyone can use these images for commercial and personal purposes.
Create diagrams, flow charts, graphs, and infographics. Do not underestimate the power of a good image for your blog. It’s worth the time and effort you put in on creating an infographic or using the services of freelancers to get it done.
6 Call-To-Action (CTA)
You have probably be reading and listening about call-to-action since the time you decided to jump into the internet.
Call-to-action is what you specify and address to your reader. It is the action you expect them to take.
- Your CTA needs to be clear, specific, relevant and concise.
- Usually CTA for a blog post are
- Asking an open-ended question that will drive people to comment
- Requesting them to follow you on social media Subscribe to your newsletter
- Direct them to a product/service page
- Asking them to share their experience after using the information you provided
In simple words, your CTA is to encourage your readers to engage more with you.
Readers on the internet are broadly divided into two categories – skimmers and readers.
Skimmers are people who are either looking for specific information, or, want to know more about a topic they are already familiar with.
If you want the skimmer on your blog post to read your content rather than just go through the headers, you need to get their attention in your introduction paragraphs.
Readers are people who are intent on learning about something for a specific purpose. It is likely they want to read all the information they can find about what they are looking for. If your introduction can hook them to read your blog post, it will be worth their time and they will come back to your blog later on again.
Also, the internal linking in your blog post is going to help them find relevant information.
Now that you know what kinds of readers are going to hop on to your blog, let me tell you how to write that kind of an introduction.
Talk about the question or problem you are addressing in your blog post. Assure them of the solution they are looking for once they read your blog content. deliver your promise by providing content that is valuable and gets people to attain what they are looking for.
These seven proven ways are a sure shot for you to write blog content that drives engagement in 2020.
Here’s an evergreen proven way to connect with your audience and grow your business/blog/service leaps and bounds using your blog content -
MAKE IT ALL ABOUT YOUR READER.
Think from your reader’s perspective - feel what they are going through, the position they are in, what is it that they want out of your blog content, and then genuinely do your best to help them.
It is the emotional connection that always works. Emotional connection is how you make your blog content into a place that tells a story. And a story is always relatable, no matter how many decades pass by.
If you have been seriously reading up until now, I’ll be glad to know your thoughts on this. What is it that you connected with the most? Also, I would love to be a part of your content writing journey by getting to know which of this way helped you accelerate growth.